EDIT: Upon re-reading it, I'm seeing that Hyrum gave this Titus Winters guy (who I've never heard of), also at Google, credit for giving credit to him. ...what an impressive density of greatness over there.
Once someone has popularized a law in your name then it’s too late to change the name. For related reasons.
...but the best name he could come up with is a name only recognized by fellow Googlers and people attending highly specialist conferences, and he's going around telling people "Hey look, this super-smart thing that I once said. It's so cool. Look, this guy over here also thinks that I'm the one who deserves credit for it. This is so smart, it will blow your mind. Now listen up, ..."
If this kind of thing doesn't "pop" to you as a violation of social norms then you know you're living in a subpopulation where, basically, narcissism has gone endemic.
Most HN users do more damage to the world through their adtech careers than any blog post.
He's well known from the talks he has given at CppCon.