The EU didn't making seeking consent mandatory, they made tracking people without consent illegal (except to the extent that it's necessary for the service). These companies are perfectly able to simply not track people without displaying cookie banners.

This is simply automating the process of ignoring the request for consent to track you. The result is (legally) that the website may not track you because it did not receive affirmative consent. That really is the end goal, to stop companies from tracking consumes like this while still allowing for legitimate business deals.