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"re-write of something on Google's blog"

Matt Cutts works for Google - I think for many SEO types, Matt Cutts IS Google.

I agree that the title is complete linkbait, but the tool itself is useful to know about.

Google should seriously invest a little bit of money and pay to have the site design for Matt Cutts look better. Add a custom design (not a template) and maybe say somewhere that he works for Google. I've sent some customers to that site, and they don't take it seriously.

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