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Let me get this right - this is a re-write of something on Google's blog, about a "Web2.0" equivalent to logging 404's, called "free links to your site"... why is this the top story on hacker news?

sigh

I want a "from now on, invert the votes of anyone who upvoted this crap" button.

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All I know is, this post made me check out Google WebMaster tools, and using the tool he pointed out I found a whole set of invalid links people had made to my site that need to be redirected. So it was valuable for me.

"re-write of something on Google's blog"

Matt Cutts works for Google - I think for many SEO types, Matt Cutts IS Google.

I agree that the title is complete linkbait, but the tool itself is useful to know about.

Google should seriously invest a little bit of money and pay to have the site design for Matt Cutts look better. Add a custom design (not a template) and maybe say somewhere that he works for Google. I've sent some customers to that site, and they don't take it seriously.

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