I disagree with this for a non-direct sales reason: before, you learned IDA, cracked or not. If you learned to reverse software of any kind, you acquired IDA.

Now, more and more tutorials and introductions use Ghidra. Is it better than IDA? In some cases yes, in most not yet, but it’s easier to get.

If I were Hex-Rays, I’d be very concerned with a generational shift as people stop bothering to pirate IDA and those who learned on Ghidra enter the industry and don’t demand an IDA license.