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> it's almost as-if the USB folks live in a bubble and are completely unaware of the meme their naming scheme has become.

It's almost as if it was designed by a committee.

Run by the same companies that marked USB products

Semantic versioning would be just fine here I’d say; e.g. they could have named this USB 4.1 to indicate compatibility.

Alas, I suspect there are many conflicting desires here, and marketing may have something to do with it — the ability to convince customers into buying new hardware by confusing them may have something to do with it.

Hi, USB committee member here. I hear your concern and I’m officially launching the USB4 v2.0 naming schema v0.5b task force to analyze the naming schema. Thank you for your concern.