But that's not the point. It's not meant to be intelligible. The point is marketing, aka to misinform consumers. It's working as expected and it happens in every field.

Choosing obscure names that make it extremely hard to compare characteristics within products by a company, much less to compare to outside competitors, is not a bug --- it's a feature.

Try buying a bike and figuring out how to compare it to other bikes by the same manufacturer from this year or last, or try to figure out what features it carries. You're left doing what you always do: staring at 7 tabs with spec sheets and slowly trying to absorb the features of the various "poorly" named offerings

It's anti consumer and I'm surprised there's not more outrage, given that a market purportedly should consist of rational consumers making informed decisions.