> And what the heck is with the last picture of the box buckled into a desk chair?
The blog post reads like an Intern who is/was a Redditor wrote it. The "GPU buckled into a seatbelt" is an old-but-common PC Builder Meme/Tradition online (particularly Reddit).
https://www.google.com/search?q=gpu+seatbelt&tbm=isch
https://www.reddit.com/r/nvidia/comments/4skdlg