Yeah, you're right - managing PR and a social media presence is a direct correlation to operating airplanes with a relatively stellar safety record:
> (Lufthansa has)"one fatal air crash, one non-fatal crash, and two hull losses noted since 1989" (1)
(1) JACDEC, https://www.jacdec.de/Order/2021_JACDEC_AIRLINE_RISK_RANKING...