"Show, don't tell" is good advice for creative writing, which this website isn't. As a potential customer, it shouldn't be my job to cut through the marketing fluff to figure out if a product is something that is relevant to me.

This buzzword-driven style of writing, which has infected many a software project in recent years, is a pure triumph of form over function. Maybe it is necessary to appeal to the CTO types of the industry, but as a simple developer I do find it confusing and frankly repulsive.