Yeah... how about creative idea generation gets written down somehow and expanded? I've yet to find in my life, a worthwhile creative idea, that can't be written down for dissemination and expansion. What I have found is snake oil peddlers that like to hear themselves speak and throw around 'creative' ideas that get lost in a sea of dialogue.
> Here we show that virtual interaction uniquely hinders idea generation—we find that videoconferencing groups generate fewer creative ideas than in-person groups due to narrowed visual focus, but we find no evidence that videoconferencing groups are less effective when it comes to idea selection.
I don't disagree with the results of this paper, but I disagree with the premise that creative idea generation is something that should get done in a physical huddle.