I can sort of see the value of Reviver plates for fleets, but their consumer product seems very expensive for what you get. I can already in Colorado (where they are also legal) renew my registration on my phone. The existing app for many modern cars can tell you where the vehicle is. That leaves the personalization aspect for $20/month. Plus, if you opt for the battery model you now have the added inconvenience of needing to remember to charge your license plate. I just don't get it.