I'd wondered whether it was a clever ploy to GET me to donate to Wikipedia/media/whatever, what with all the comments ranting in right-wing style. Kind of like Nike or whoever, gesturing to causes they don't really do anything to support, in order to goad political rants against then and elicit a larger backlash and more money they'd have had if they kept quiet.

HBomberguy has a good video on the subject. You can use people ranting about 'wokeness' to make money, and while it's amusing and gratifying to indulge that 'ha, I showed you, I don't agree with your ranting against this thing!' it's engaging in pseudo-political behavior that's in a sense wasted. Throwing more money at Wikipedia isn't really helping them be more woke, it's helping them be better at using that to ask for money.

I'm not actually going to give them money today but that's because I gotta tend to my own affairs: if I had a bunch extra I'd send some Wikipedia's way on the grounds that at least they're annoying the right people?