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This is wrong. There are plenty of ads outside of the App Store, like:

- There are adds for iCloud in the Settings app.

- There are ads for Apple News in the Stocks app.

There are no adds for iCloud in the settings app. There is a page where you can pay for the service.

But.. I’ll grant the second - there are ads for Apple News in the stocks app.

So no. There are not “plenty of ads” outside the App Store.