To get off the tangent, I've backed up the comment chain and am thinking about your original comments on the harmfulness of articles like this. At first I shared OP's sentiment that it is generally harmless, but the more I think about it, the more I take your stance. Curious what your thoughts are on exposing more people to theoretical physics sans popsci buzzword articles?
For anyone else who's following this thread, I would recommend checking out "The Trouble with Physics" https://www.goodreads.com/book/show/108939.The_Trouble_with_...