I mean they were always ok, but the problem is presenting some silly fun data analysis as "science".
If you counted how many people have red hats in your way to work and publish it as a blog it can be fun. If suddenly far right groups start making posts about how your red hat stats correlate with immigration and theft statistics then your post is not the problem, but there is a problem.
same with the OkCupid blog. I have 0 issue with their work (albeit they could show their work cause a lot looked incredibly amateurish), but the talking points that came from it are still being repeatedly wrongly 10 years later and did real damage.