Remember also that typically a 1/2 rule is followed where the exposure of each frame is half the time of its display. So for each of the 1/24s intervals, an exposure is made for 1/48s. A shorter exposure would have less motion blur but look jittery. A longer exposure would look too buttery. People are extremely used to 1/48s exposures displayed for 1/24s (or similar).
48fps video in the Hobbit movies was very negatively perceived. It looked too much like a video game.