I think they are marketing to dentists. Dentists can afford it. They are already quite technical, most of them. Most of them want to be "real" doctors and surgeons, like the ones shown in the marketing. And the stakes in dental operations are relatively low, so trying out new tech is relatively low stakes too. So they are thinking: at best, this will help my practice, at worst it's a fancy device my kids can inherit to play games.

Against this hypothesis is the fact that dentists already use analog optical headgear, and this would prevent that. Also, it's not clear what software they would use to make their work better/easier.

Anyway, a 1000 person company puts out an announcement like this for a reason - maybe to measure public interest to secure a new round of funding? Presumably they feel it's worth misleading people about availability in order to do that.