If the article's central point is going to be "younger people deem GIFs cringe but many people deem them an art expression" then there's nothing much to discuss in there.

I thought it would discuss replacing GIFs with small and well-compressed videos but nope, it's mostly about what youngsters find cringe and what other people deem art. MP4s are mentioned to be smaller -- very briefly.

And services serving looping MP4s in the place of GIFs has been the case for a while. Even an irrelevant platform like 9GAG woke up to it some years ago and is happily saving bandwidth and traffic that way.

That's literally all of that wordy and uninteresting article. Saved you a click.