The GIF Is on Its Deathbed
theatlantic.com
theatlantic.com
I thought it would discuss replacing GIFs with small and well-compressed videos but nope, it's mostly about what youngsters find cringe and what other people deem art. MP4s are mentioned to be smaller -- very briefly.
And services serving looping MP4s in the place of GIFs has been the case for a while. Even an irrelevant platform like 9GAG woke up to it some years ago and is happily saving bandwidth and traffic that way.
That's literally all of that wordy and uninteresting article. Saved you a click.
The first <50% of the article (7 paragraphs) was devoted to the cringe aspect. The next <50% (7 paragraphs) is actually devoted to the difficulties of the format and various companies phasing in MP4. And then there's a concluding paragraph.
you wanna know what's cringe?
worrying about if something is cringe.
This whole article is kinda cringe, TBH. gifs will die when there's a better format for sharing, that's universally supported.
The initiate replies, "each to its place, and to its purpose."
The master ends, "for each, there is a place where they are optimal."
Yeah, that's exactly why it can't and won't replace GIF.