But that's the thing with technology, isn't it? New tech comes out, companies do the right thing, but the freedom of the technology itself enables bad actors to abuse or repurpose the technology. For example: With advancements in robotic technology, Boston Dynamics' policy to blacklist anyone who puts a gun on their dog does nothing when chinese companies are already selling it as a feature.
You have to note that AirTags are not new. Tile has been around for a while and, if you live in a city, there was a high likelihood someone also has a tile and would be a beacon for your tile's pings, and Tile makes no attempt at preventing human tracking. This isn't a tech being normalized, it already is normalized and has been for a decade. Just as you can be a proponent of advancements in robotics technology while being against their use in war, you can be against anyone recommending 24/7 tracking of humans.