1. Appreciate the language. 2. Really understand what's happening in memory.
I hope that learning C will provide both of these things, while also gaining the benefit of learning one of the only widely used languages that I can fit in my head all at once.
This is especially true for a popular language, no matter if the language is considered "good" or not. This allows you to understand the libraries/code you will encounter down the road.
I would only discourage one from learning a programming language which is tied to a specific commercial product (most of those just die in the same niche and thus lack the practical utility).