I am failing to see a separate niche here. There are only so many ways you can break down office productivity focus and still have a market to support you. Your team should accept the facts and stop trying to wiggle out of competing with your--frankly--main rival in this space. It doesn't do any justice to avoid this truth. Honestly, I'd be shocked if you weren't already closely monitoring their work and its reaction in the market.

I think Meta's strategy was the right one. The only execs who would even consider adopting a virtual work model would be gamers who are already familiar with the tool. Gaming was their way to get in the minds of their potential next phase enterprise customers.