First of all the logo: http://www.google.com/search?q=devil&tbm=isch Clearly an image of the devil. The pitchfork strengthens this meaning: http://www.symbols.com/old/encyclopedia/05/051.html
What is the devil?: https://en.wikipedia.org/wiki/Devil
So, the thing in FreeBSD logo is clearly considered to represent personalized evil by a lot of people. Denying the significance of this meaning is stupid and counter-productive.
Some of people take the issue of opposing evil very seriously and personally. As we all should (according to our understanding) -- whether it is poverty, poisoning of air and water, unethical business practices, corrupt officials, etc.
Now I believe the main cause that this story made the news is the 1000$ (potential?) loss for the hotel and some other demands from the customer. Other than that I doubt it would be considered important by the many people posting here.
The customer is called "superstitious". It is also noted that the customer and the complaining hotel owner are both women, while the ISP owner and his tech support person are both male. So we see the cliché of superstitious and irrational women against calm and rational men.
So yeah... ignoring the obvious, looking down on people based on their religious beliefs and sex, ignoring them unless the issue involves money...
Get over it. If you want more people to like FreeBSD -- change the logo. If you won't -- don't complain.