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This argument comes up a lot but this is a very narrow case. Neither you nor I are building software for the super bowl, and if we were building something with such high stakes we should start way, way early and concentrate on core functionality first. There's no real deadline for the feature we decided we needed last week.

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It's not the Superbowl, but I built software for a national sporting event during my time working on VOD for a broadcaster in Australia.

I think this sort of thing - where what you're building has external hard-to-move dependencies - comes up more often than you think. Those election visualisations on NYT didn't build themselves. There's often a bunch of less-hard-but-still-inconvenient dependencies as well - you're building software for hardware, or there's advertising campaigns in planning/motion.

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