You're right! You know how you make them care? Demonstrating over and over again how important it is. At school. A place where we are supposed to equip people with the knowledge of how to function effectively in society. To give them the tools to live the best life they can.

School is a place where we indoctrinate all sorts of ideas into students, maybe we could spend a little more time highlighting financial decisions since it is so core to quality of life?

You know what they care less about? The complete abstract and being forced to learn a complex subject without a single morsel of motivation.