If a plane engine fails, you can glide, but you need a nearby road or field. If a helicopter engine fails, you can auto-rotate but have very little margin for error and need forward momentum. There are also more single point failure parts in both helicopters and fixed wing planes.
If you get a partial failure on a Lilium you probably have much more flexibility to do an emergency landing as you have the other engines for control and redundancy.
I'm sure it will take a while to work the kinks out, and sure there are tradeoffs, but I'm not sure this is a jack of all trades master of none situation. I could see the jet carving out its own niche.
And yes, it could be a huge flop, just sharing a counterpoint.