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I like your blog on how you use EDA, but I'm not sure I'm getting the Machine Learning piece. It would be nice if you guys went into more details, but I appreciate how you were able to tie together different data sources and walked ppl through the analysis!

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I am guessing they used logistic regression because they could show the lead win probability as a function of emails opened. It's quite easy to do with logistic regression.

nah its ml bro

There's a separate technical post coming - will post a link here once it's live.

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