People seeing it that way should spend some time with me in 3rd world countries to reset their value counter. I'll show you punishment.
Shame is powerful and necessary, but it's very much a first step punishment, a warning, not an ultimate one.
This mismatch between perceived intensity and the real thing is seen everywhere these days: insecurity, activism, political projections.
It seems we solved so many important problems that humans have reset their baseline of comfort to confuse unease with danger.
Loosing your job, your social status or your tweeter audience is not the greatest suffering you can endure.
In fact, that's why exposed crooked politicians and companies keep getting away with things: shaming them just slow them down, not stop them.