What do I get in exchange for what I share. To me, learning about new products and services from companies that I don't already have an existing relationship with is far more valuable than the data shared. I want the inventor of a better mouse trap to reach out to me and let me know of their product.
What happens when it learns that you have a gambling problem?
What happens when it learns that you're a hypochondriac?
What happens when it learns that you have a retail addiction?
What happens when your ad profile identifies you as somebody who has had an abortion in one of the states where it's illegal? Can the ad company be subpoenaed?
What happens when an insurance company goes to a data-broker and finds out that you've been googling cancer symptoms? Would their access to this information change your premiums or eligibility?
1) We cannot solely rely on Apple's selective definition of privacy to resolve these. As an example, what if your health insurance company offers an app and you use that app to search for cancer? Should the insurance company be able to use that data? We need very strong legal protections as a more comprehensive solution that works across all types of data companies can gather to make medical decisions.
> What happens when it learns that you have a gambling problem? > What happens when it learns that you have a retail addiction?
2) You need to consider that (1) advertisers don't need to learn this! People willingly give them this data (e.g. by signing up for a sports betting app), and (2) this also opens the door to reach people to help them. No targeted advertising does not mean that these societal issues just disappear. These are still there but just harder to see.
> What happens when your ad profile identifies you as somebody who has had an abortion in one of the states where it's illegal? Can the ad company be subpoenaed?
3) While I abhor the decision on Roe vs Wade, let's flip this to: what if the ad profile identifies you as a seller of fentanyl? Would you want the ads data to be eligible for use in prosecution? I would. Saying that banning targeted ads protects women's privacy is security through obfuscation. That is not a solution.
2)This position presents a pretty messed up vision of the world IMO. As if the ideal state of things is that Google/Apple/Meta holds auctions where Draft Kings, Poker Stars, and a gambling support line can bid on a gambling addict's attention.
3) Asserting that targeted ad sales are good because they identify criminals is a big stretch imo
Gattaca happens
Two years ago it was different and a lot of small companies could compete. CPAs were well below anything I ever saw in the world of print advertising. Very efficient.
Now, it seems we've gone back 10 years in time. Only large brands are bringing in enough gross margin dollars to run poorly targeted campaigns. This is likely to get much, much worse as small companies exit the stage entirely.
The sad thing is that there is really no where else for a small company to go for acquisition marketing. Can't go back to print. The only outlet left is selling in large marketplaces like Amazon where the competition is apt to steal your product (not to mention the insane fees).