Several months ago, many outlets were reporting Google was shifting focus with Stadia, turning it into a white label product where other companies could create their own cloud gaming services. I think this might be a more viable business model for them. Imagine a market where game companies like Rockstar, Capcom, Ubisoft etc have their own streaming game service products just like Netflix, Disney, Paramount, etc. You pay a monthly fee to access that studio's library. We may have seen the end of Stadia the retail product, but Stadia the platform will likely live on in another form.
https://www.datacenterdynamics.com/en/news/google-stadia-shi...