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Right, but the margins on what you're describing as Kodak's hypothetical business is nowhere near as good as what they had on film.

Who wants to invest time & money into developing a mature, low-margin business?

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In this context, it's sort of interesting to compare Google's approach of trying a million ideas, then killing the ones that don't take off or don't make money. Maybe that's how you stay ahead of the game and don't become a Kodak, which failed to sustain an experimental new business for long enough. Google takes quite a lot of shit for this approach (understandably).

But are any of Google's side projects an existential threat to their main business of search / ads in the way that digital cameras were to film for Kodak?

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