It’s not enough to launch a product, you need conviction, and skin in the game, that the product is a good idea. And when your bets don’t pay off, you need to pivot like your life depends on it.
Google could never succeed with stadia (or other big bets) if there’s little downside risk for those involved to its failure. Instead of digging deep and getting creative with the model, they can shrug and give up.
You can’t give people amazing comfort and stability then expect them to take outsized risks.