They have nobody to blame but themselves. They shipped the tablet too early and without fully finishing it. Why should I need to own a BlackBerry in order to utilize something as simple as email or BBM? Sure, it's a tablet that's meant to be integrated with your smartphone but I should be able to buy it as a standalone product as well. The only thing that can save them now is to abandon the PlayBook and do a completely new tablet that can actually gain tablet market share.