Ironically, I think many men seem to experience this in the opposite direction implied by the article. Men are told to be obedient male feminists, and they find a world in which that mentality sets them up for failure. Women on the otherhand are encouraged to pursue the "toxic masculinity" mindset that men have been chastized for.
So it seems that masculinity itself is a winning strategy, just the sex pursuing that strategy has partially reversed.