pet peeve, thats the exact opposite of the saying. It is very easy to aim for the stars and not land on the moon. However if you aim for the moon and miss, you'll still be among the stars, i.e. lost in the void of deep space.

You are giving the CEO way too much credit. I followed the story from the beginning, and from the beginning it was clear he was lying through his teeth about what the technology was capable of. With his "my amazing technology is so advanced, I can't even secretly tell you how secretly we are secretly keeping the technology advances secret." Pure bullshit, and I'm glad to see someone like that fail.

Bullshitters erode the trust in the ecosystem that honest entrepreneurs rely on. (Yes, Elizabeth Holmes, I'm looking at you)

> But we shouldn’t shame people for shooting for the moon and landing on earth.

Maybe not, but we should shame them for promising the sun and delivering a rock. It's like if Xerox made a fake ad showing a machine that can clone sheep with a button push, but ended up only delivering a new copier with slightly better performance. It's the kind of outright lie that should be unacceptable from any company.

> But we shouldn’t shame people for shooting for the moon and landing on earth

Sure, but in this case they were telling the public that they'd reach the moon soon, even though they were just building a new sort of plane.

> But we shouldn’t shame people for shooting for the moon and landing on earth.

We should shame them for lying in their marketing materials.