> public leader that is always representing Apple
He's far more low profile than Cue or Federighi, and completely unknown among the general public, which backs up your "wanted him gone" theory. If they really did fire him purely for this, then I'm speechless; it never went viral, and it was clearly a joke.
Companies overall take social media far too seriously. The amount of women who would have been turned off working for Apple because of this joke is likely many orders of magnitude lower than the amount of people who refuse to work for Apple because of their strict social media and academic research policies (especially AI researchers).
For context, his line is a direct quote from the 1981 film Arthur; quite literally and obviously a joke; and most of the comments on social media seem to find this hiring puzzling.