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It’ll just share ads over Bluetooth with your refrigerator that won’t turn the compressor on unless it has a connection to the server, so it can determine your cooling subscription is still up to date.

My guess is that it will pick up an ATSC signal which it already has a tuner for.

Ads will play at 3AM and the TV will just record.

Or push it through some kind of subcarrier data signal.

TV will be able to triangulate its location by multilateration of ATSC/DVB-T signals. West end of the city will play different ads than east end.

You could do it with the helium network now. That's a specific reason to avoid helium - it's the closest to a ubiquitous network that will let people spy on your use of ordinary electrical appliances. Unlike TVs, your next fridge won't need an internet connection to spy on your use.

Silly consumer, you need to install the 5g box closer to your family room