I bought an expensive LG Oled a few months back and was quite annoyed that every time my kids would turn it on, they were greeted with an ad depicting Peter Griffin in a thong lying on a beach. It was crass intending to be humorous; typical Seth McFarlane fare. The ads on the home screen are a very worrisome indication of where smart consumer products are headed. This root is cool, but I accomplished what I needed by blocking all the LG ad URLs in my router. You can find the list by some simple Googling.