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> Twitter itself has never made a client as good as TweetDeck or TweetBot, and invariably never will.

tweetdeck.twitter.com exists and I use it regularly, what am I missing?

Twitter bought Tweetdeck for $40 Million in 2011.

Exactly right - I meant the "real" TweetDeck of 2008-2010 lol :) Multiple columns of custom user groups, so straightforward. Oh yeah, no ads!

"Yellow" Tweetdeck.