I think Gustafson may be the kind of liar that doesn't know he is lying. He knows saying that his design improves upon power and die size sounds good, so he says it.
Maybe you save a bit by not having denormals, but then parsing the packed float is a bit more complicated in that the bits do not have a fixed division between exponent and mantissa.
It is possible that the Posit circuit was smaller by leaving out some feature, like exact rounding, which is quite expensive, but then it is not an apples-to-apples comparison.