The article links to the posit paper [0]:
> A posit processing unit takes less circuitry than an IEEE float FPU. With lower power use and smaller silicon footprint, the posit operations per second (POPS) supported by a chip can be significantly higher than the FLOPS using similar hardware resources.
The argument seems to be predicated on the cost associated with NaN-handling. The exposition comes across as somewhat arrogant, IMO:
> If a programmer finds the need for NaN values, it indicates the program is not yet finished, and the use of valids should be invoked as a sort of numerical debugging environment to find and eliminate possible sources of such outputs.
Meanwhile, from the article where people actually tried implementing this thing on an FPGA:
> They also found that the improved accuracy didn’t come at the cost of computation time, only a somewhat increased chip area and power consumption.
I wonder where the mismatch comes from.
[0] http://www.johngustafson.net/pdfs/BeatingFloatingPoint.pdf