People haven't seen the speed of light, but they have an understanding of the fact that it's the maximum possible speed. Similarly, while people haven't seen a kiloton of TNT being blasted, they can easily visualize what a kiloton of TNT is and understand what that means.
Your claim that I'm only advocating these units because they're common in media is ignoring the fact that these are also very common as formal units in their respective fields. Another great example is AU, no one has seen what 1AU exactly is, but everyone can intuitively understand that 5AU means 5x further from the Sun than the Earth is, 0.74 terameters conveys absolutely nothing on its own and even for someone who is aware that 1AU=0.15 terameters, it takes a bit of extra mental effort to obtain the same information while not really adding anything because '1AU=0.15 terameters' is fundamental knowledge in the field anyway.
This is not going back to the old days of units for two big reasons, they have important meaning within their field and there is widespread knowledge of conversion factors. Normalized units are also very popular in physics as they simplify the math and are more intuitive due to being directly tied to physical properties.
Hell, even going back to the old metric vs imperial debate, there were very good benefits to the imperial system back when calculators were rare as multiples of 12s were more convenient to divide in the most common fractions (2, 3, 4, 6). Even now our clocks are based on those multiples due to their convenience for general use.