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See Cory Doctorow's article about the feudalism of digital platforms (an expansion of Bruce Schneier's idea). The gist is that digital security and compatibility is difficult enough to keep up with that most people conclude serfdom to a platform warlord is worth it.

https://locusmag.com/2021/01/cory-doctorow-neofeudalism-and-...

Same way a farmer can’t use the techniques from a thousand years ago if he wants to stay in business?

Because it works better than the other alternatives and people can’t be arsed otherwise.

This occurs time and time again.