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I think you're misusing the term pivot here. http://www.startuplessonslearned.com/2009/06/pivot-dont-jump...

Changing the product is changing the vision and not really a pivot.

Changing the product is not necessarily changing the vision. Read the article you referenced... IMVU changed the direction of their product drastically from IM to social networking while still adhering to the vision of avatar mediated communication.

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