After years of of doing business, I have yet to run into an account manager that added any actual value. Most seem to know little about the product with only a tiny set showing even a passing knowledge of advertisers’ actual issues. This isn’t to say they aren’t nice. They sure are, but value? Nope.
I’d also recommend giving the boot to whomever is coming up with new ad products in general. A great example is the rollout of Performance Max. The product is absolutely awful and the grand rollout is terrifying given how poorly campaigns tend to actually perform after a week or two of burn in.
I get that in ad tech companies have to reinvent themselves every couple cycles in order to keep the money flowing in on speculation, but it’s really sad to see a company like Google become so bloated with that kind of overhead.
It’s only going to fall back on the engineers like it always does.