No, the prank pointed out
multiple failures in different stages of the process.
> But even if we had been careful to avoid p-hacking, our study was doomed by the tiny number of subjects, which amplifies the effects of uncontrolled factors. ... Which is why you need to use a large number of people, and balance age and gender across treatment groups. (We didn’t bother.)
This poor design should have been reason enough not to publish the study - p-hacking or not. But...
> Our paper was accepted for publication by multiple journals within 24 hours. Needless to say, we faced no peer review at all. The eager suitor we ultimately chose was the the International Archives of Medicine.
It got published anyway in a "journal" with a fancy sounding name that doesn't actually do any rigorous peer review.
The team then issued a press release that the press regurgitated without any scrutiny. If they had bothered to look and if they were good at their jobs, they might have noticed that the journal was not reputable. Anybody familiar with any academic field can recite off the top of their head what the reputable journals they'd want to be published in are. If it's not one of those, it deserves a closer look. That's without even doing some basic googling about the team behind the research which should have been able to uncover that they were nothing but a website.