>Part of the problem is that deliberately positioning the fake meat products as, well, "fake meat" will forever create unreasonable expectations by way of comparisons.
Look, I have eaten some patties which were made of very tasty vegetarian/vegan combinations (lentils, beans, carrots, etc) and I do enjoy these a lot. Now if you call them a replacement for meat patties it's just not gonna work out. Even the ones that really try hard to imitate meat just don't cut it in my opinion (plus all the processing and ingredients they use to imitate meat is worrying to me). Are they bad? No they aren't, they're delicious and I can take them anyday as long as they're somewhat healthy and nutritious but please don't call them "fake meat", they're not and they must not be marketed that way because it'll make people reject them, which is probably part of the failure we're seeing now.