There's a massive difference between a McDonald's burger and the kind of burger you'd make fresh (or order at a non-fast-food restaurant). It's not a subtle issue of taste. They're just completely different dishes.
Whoa there. "Enjoy" might be a bit generous. I might suggest endure. A lot of people eating fast food burgers are not doing it because they enjoy it, but at their cheap prices it is just something they can afford. Yes, there is a large portion of people that "like" fast food burgers, and that might be a number that reaches "plenty". But I would imagine that enjoyment is similar to when I was a broke ass college age person that could only afford ramen and enjoyed it as being better than nothing.
And I love well prepared burgers. I love steak. And I love goldfish. I disagree strongly with your comment.
One is an ethical position, and the other is self care, which aren't particularly correlated, except that both require self-control.