McDonald's did a lot of things wrong with their plant-based meat burger. If you want to see it done right, just take a look at Burger King. In Germany, you can now substitute animal meat for plant-based meat in every burger, and on top of that they have very tasty plant-based burgers like the long chicken and vegan chicken nuggets. In Vienna, they've opened their first 100% plant-based location.

And yes, Beyond Meat's stock is not doing well, but this doesn't mean plant-based meats in general aren't doing well.